Senior Manager, Marketing Science at Cox Enterprises in Ann Arbor, MI
The ideal candidate will have experience working in highly complex matrix organizations and managing 3rd party agency partners. You will have a deep understanding of best-in-class analytics and data visualization tools (Google Analytics, Google Data Studio, Datorama, Tableau, etc.), as well as being motivated to explore future-proofed measurement solutions (clean room environments) to help combat challenges related to the depreciation of 3rd party cookies. Tracking & Measurement:
define
implement
validate tracking, taxonomy, and data gathering strategies for measurement framework development Data Onboarding & Activation:
blending of 1st and 3rd party datasets to be leveraged via media initiatives for B2C and B2B marketing teams Hands-on-Keyboard Data Exercises:
design
build
automate processes related to analysis and reporting deliverables Insights & Analytics:
clearly communicate business insights to cross-functional stakeholders and provide actionable recommendations for solutions that will drive the improvement of media outcomes
Qualifications:
Bachelor's Degree (Marketing, Computer Science, Economics or relevant discipline) and 10 years of experience, with 3 years of leadership OR an equivalent combination of education and work- related experience. Preferred
Qualifications:
5 years of experience in Marketing Analytics and/or Data Science, preferably with a strong Consumer Media background in digital (paid search, display, social, video, email) Proficient in Data Visualization (Tableau, Datorama, etc.) SQL & Python experience working with large datasets Proficient in Excel (preferably with a focus on forecasting and financial modeling) Extensive hands-on-keyboard expertise with the Google Marketing Platform suite of products Proven track record of leveraging quantitative analysis to drive marketing decisions Strong analytical/problem-solving skills, attention to detail, and organization Excellent written and verbal communication skills
Salary Range:
$150K -- $200K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
define
implement
validate tracking, taxonomy, and data gathering strategies for measurement framework development Data Onboarding & Activation:
blending of 1st and 3rd party datasets to be leveraged via media initiatives for B2C and B2B marketing teams Hands-on-Keyboard Data Exercises:
design
build
automate processes related to analysis and reporting deliverables Insights & Analytics:
clearly communicate business insights to cross-functional stakeholders and provide actionable recommendations for solutions that will drive the improvement of media outcomes
Qualifications:
Bachelor's Degree (Marketing, Computer Science, Economics or relevant discipline) and 10 years of experience, with 3 years of leadership OR an equivalent combination of education and work- related experience. Preferred
Qualifications:
5 years of experience in Marketing Analytics and/or Data Science, preferably with a strong Consumer Media background in digital (paid search, display, social, video, email) Proficient in Data Visualization (Tableau, Datorama, etc.) SQL & Python experience working with large datasets Proficient in Excel (preferably with a focus on forecasting and financial modeling) Extensive hands-on-keyboard expertise with the Google Marketing Platform suite of products Proven track record of leveraging quantitative analysis to drive marketing decisions Strong analytical/problem-solving skills, attention to detail, and organization Excellent written and verbal communication skills
Salary Range:
$150K -- $200K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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